Holland America Line offers multiple National offers throughout each calendar year. These offers combined with exclusive offers Holland America Line extends to Travel Leaders advisors result in a very rich offer for their clients. I promote these offers through large campaigns with multiple touch points to educate the advisors on how the offers work and how to book. Along with educating the advisors, these campaigns include extensive consumer marketing via email, direct mail and online acquisition campaigns. Consumers are targeted based attributes defined through 77 COHORTs. Once we have decided who to target, we utilize every opportunity to inform the consumer on the offer and which sailings they can take advantage of both the national offer and combinable exclusive offers only clients of Travel Leaders advisors have access to.
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