The Hertz Corporation utilizes Travel Leaders marketing for mostly B2B tactics to communicate their offers, programs and booking instructions. In 2019 Hertz launched a partnership with CLEAR who offers touchless entry into airport security and stadiums. The new Hertz Fast lane powered by CLEAR partnership provides CLEAR members who enroll in the Hertz frequency program, Gold Plus Rewards, car rental without stopping at the counter. I worked closely with Hertz to communicate the advantages of the new partnership to Travel Leaders advisors and the benefits for their clients. To help keep Hertz top of mind, we created a 3-sided table tent which was mailed to all agencies that utilize a GDS for car rentals. Each panel provided offer details and booking information on one of the three top programs Hertz was offering at the time. .
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